Industry Leaders Launch SWRL Cinnamon Roll Factory to Create New Ownership Opportunities for Athletes, Entertainers, and Entrepreneurs ORLANDO, FL – SWRL Cinnamon Roll Factory, an innovative franchise concept focused on combining premium desserts with scalable ownership opportunities, officially announces the partnership between industry entrepreneur Juan Edgerton , founder of Peach Cobbler Factory, and Will […]

While most people remember Shaq for championships and highlights, his biggest long-term move may have happened off the court. What athletes can learn from Shaquille O’Neal building one of the most recognizable franchise portfolios in sports. Over the years, Shaq quietly built ownership positions across: Five Guys Auntie Anne’s Papa John’s Krispy Kreme Car washes […]

Why Athletes and Entertainers Are Thinking Beyond Endorsements For decades, the business model for athletes and entertainers was relatively simple. Build a following, secure sponsorship deals, earn appearance fees, and maximize opportunities while the spotlight was shining. While those opportunities still exist, a growing number of athletes and entertainers are beginning to think differently about […]